- ADAM J.
FLEISCHER
343 Soquel Avenue #306, Santa Cruz, California 95062
650-644-2919
adam@etimes.com
- Summary
High-tech
Marketing Copywriter
and Project Manager
Multifaceted
marketing communications professional with 15 years Silicon Valley
experience leading the development of – and copywriting
– web sites,
award-winning marketing and sales materials, and training content for
top tech companies including Nokia, HP, Oracle, and Toshiba.
Consistently
produces on-schedule and on-budget projects that meet or exceed goals
by leveraging technology, simplifying complexity, capturing attention,
and staying focused on business objectives. Skill set includes building
and managing digital development teams, project management, strategic
messaging, writing and editing, and SEO.
Focused on mobile, cloud computing, networking, IT, and Web 2.0 markets
and technologies.
- Education
STANFORD GRADUATE SCHOOL OF
BUSINESS, Stanford, CA – M.B.A.
COLUMBIA
UNIVERSITY, New York, NY – B.A., Ancient
Studies
- Awards
A Business Week ICON,
plus Hugo, Addy, Cindy, Aurora, and
BMA Pro-Comm Awards. Twice named one of the "Top 100 Multimedia
Producers of
the Year."
- Professional
Experience
MARKETING COPYWRITER, PROJECT MANAGER, and CONSULTANT
www.etimes.com,
Freelance Consultant, Santa Cruz, CA, 2005 – current
Providing business writing and consulting services, including strategic
messaging, writing, editing, information
architecture, instructional design, SEO, research, and project
management.
Projects
include high-tech B2B marketing copy, training programs, web sites,
case studies, white papers, financing documents, and presentations.
Recent clients include Nokia, Bytemobile, 3Com, Force 10, and Gilead
Sciences.
EXECUTIVE
PRODUCER and SENIOR INTERACTIVE WRITER
E.ON
Interactive Design; Santa Cruz, CA, 1994 - 2003
Developed corporate B2B interactive communications, including web
sites, presentations, training programs, videos, and interactive DVDs
and CD-ROMs. Wrote proposals and project specifications. Scheduled
workflow, managed digital production teams, and oversaw
budgets.
Worked with
clients to develop strategic messaging. Provided project management,
editing, and writing for over 100 projects. Launched
and edited an early blog “exploring
corporate interactive
communications.” Clients included Cisco, HP,
Philips, Sun, 3Com, Acer, Varian, Toshiba, InsWeb, and Oracle.
EDITOR-IN-CHIEF, Catalyst
Magazine; Burlingame, CA, 1991 - 1993
Oversaw the launch of a national consumer magazine and direct response
catalog on sustainable living, published by an Inc. 500 high-growth company. Edited all
content.
Integrated leading edge digital publishing technologies.
WRITER
and EDITOR, Freelance;
Stanford, CA, 1990 - 1991
Wrote and edited business plans and financing documents
for numerous venture capital firms while earning an MBA at the Stanford
Graduate School of Business.
PUBLISHER
and EDITOR, Symposium
Productions; NY, NY,
1987 - 1990
Published and edited specialty magazines and books. Acted as
Editor-in-Chief on three magazines that were successfully launched and
profitably sold. Published and edited 10 hardcover books sold in over
30 countries and translated into five languages.
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