Project
Samples and Client Case Studies
With a broad range of experience managing and writing interactive
and traditional communications for technology companies, work
includes marcom materials, web sites,
training programs, user manuals, financing documents, video,
and custom interactive programs. Below find information on a selection
of clients and projects – including many downloadable and
linkable
samples.
Market: mobile services
Audiences: VARs (B2B)
and end users (B2C)
Projects developed for: marketing,
sales, and training
Services: strategic
messaging, writing, editing, project management, instructional design
Nokia
Point & Find is a new way to find relevant digital information
and mobile services by simply pointing your web-connected camera phone
at real life objects. Nokia Point & Find puts you in
the know,
when you’re on the go.
Developed and clarified strategic messaging while
writing, editing, and project managing numerous marketing, sales, and
training projects, including:
Web Copy & Marketing Collateral for Nokia (with
downloadable or linkable samples):
Training Materials: User Guide & VAR Manual
Provided
instructional design and project management along with
writing and editing for a 96-page VAR User Guide & Training
Manual, covering both the Nokia Point & Find mobile application
and
Management Portal, a web-based publishing application for developers.
Business
Development PowerPoint Sales Presentation
Worked collaboratively with the
group's GM and VP Sales to structure,
write, and edit a 50-slide new business development presentation.
Market: wireless networks
Audiences: wireless
operators’ marketing and technology staff (B2B)
Projects developed for: global
marketing and sales
Services: writing and
editing
Bytemobile
provides mobile internet solutions which enable
wireless operators to deliver value-added services to
consumers on mobile
devices. Bytemobile solutions are installed in the networks of 111
operators in 54 countries.
Wrote
a series of eight Solution Overview Documents for use as primary sales
tools by
Bytemobile's global sales force; also wrote interactive demo scripts.
Solution
Overviews (Web and .pdf)
Demo Scripts
-
Market: cloud computing IT services
Audiences: SMBs (CTO, IT)
Projects
developed for: web copy
Services:
strategic cloud-computing focused repositioning and messaging, writing
and editing, content development, research
External
IT’s cloud enabled outsourced IT solutions for SMBs deliver
mission-critical IT services with uncompromised performance, superior
agility, bulletproof security and high availability with lower total
costs than traditional internal IT.
Cloud Computing B2B Web Copy (externalit.com)
- Force10 Computers
Market:
enterprise
networking
Audiences:
purchasers
of high-end enterprise network investments
Projects
developed for: marketing,
financing
Services:
writing
and editing, research
Force10
Networks is a global technology leader that data center, service
provider, and enterprise customers rely on when the network is their
business.
Marketing Case Study
Web Copy (B2B)
Financing/Business
Plan
Market: IT services
Audiences: network and IT managers (B2B)
Projects
developed for: marketing
and sales
Services:
writing
and editing, information architecture, strategic messaging (tag line
development), content development, web content
management (CMS)
Key Info is California's leading IBM
Premier Business
Partner, as well as an AVNET Premier Business Partner and a Microsoft
Certified Partner. Key specializes in IT solutions
for corporate infrastructure, business continuity, and
storage.
Web
Site Copy
Wrote,
edited, and
managed (with a CMS) all copy for the company's new web site with 200+
pages of content and hundreds of associated documents and links. Edited
and
updated old content; researched and wrote new content. Sourced
additional relevant content, including white papers, case studies, news
links, etc. Helped develop and refine the information architecture.
Worked extensively with back-end CMS to develop and populate the site.
Market: networking
Audiences: network
equipment purchasers; channel partners; small/home office end users
Projects developed for: marketing,
sales, and training
Services: writing and
editing, project management, strategic messaging, instructional design,
interactive program development, video production
3Com Corporation is a global enterprise networking
solutions provider; they were recently acquired by HP. My work for 3Com
began
back in the 90's and has continued up to this day; I've written and
project managed dozens of projects, including:
Recent
work for 3Com
Marketing:
Customer Success Stories
Past work for 3Com:
Training Programs
Introduction to 3Com Networking
This
channel training program was developed as a 30-minute video, an
interactive CD-ROM, and a web site with
streaming video. The program won numerous awards,
including a Business Week Icon for innovative use of digital
video. Provided writing, project
management, information architecture, and technical direction.
3Com’s Master of
Network Sciences (online training)
Acted as Project Manager, Technical Director, and Content Editor.
3Com Connected Associates (online
training)
Acted
as Project Manager, Technical Director, and Content Editor; project included
video development and
production.
Strategic Sales Presentation
Worked collaboratively with two
VPs to write and develop 3Com’s high-level strategic sales
presentation. The downloadable sample is the voice over script written
for a multimedia version of the presentation.
Interactive Marketing
Presentations
User Manuals
Impact ISDN Modem Interactive
User’s Manual
Wrote and project
managed. Developed for the Web and CD-ROM.
Market: pharmaceutical
Audiences:
internal
marketing teams
Projects
Developed For: training
Services:
research,
writing, and editing
Gilead Sciences is a
research-based biopharmaceutical company that discovers, develops, and
commercializes innovative medicines in areas of unmet need.
Product Launch Marketing Case
Studies for Internal Training
Worked with Gilead’s
marketing group to research and write
a series of in-depth case studies (20 pages each) on past new drug
product launches for use in internal training programs. (These case studies are
confidential and not available for review.)
Additional
Misc. Writing Samples:
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